Webinar Replay:
The Science & Mathematics of RevenueLift™ Optimization

conDati RevenueLift™ Optimization makes getting up to 50% revenue lift from optimizing digital ad campaign bids look easy. But there is a sophisticated multi-step algorithm process that is quite complex that powers it.

Join conDati's Iris Lieuw, VP of Data Science & Engineering, and Phillip North, Director of Data Science, as they share the science and mathematics that makes RevenueLift Optimization a must have for all paid search and paid social marketers.

What will be covered:

• The use of AI to unburden paid digital media professionals from manual optimization
• A look under the hood of RevenueLift Optimization
• Microsegments and the role they play in driving conversion and revenue lift
• Leveraging a multi-step algorithm approach for optimal ad spend allocation

Iris Lieuw Vice President, Data Science conDati	Philip North Director, Data Science conDati