Webinar Replay:
Campaign Tracking 101:
An Introduction to UTM Tags




"In its broadest definition, campaign tracking refers to a method of identifying how users discover your site." – Google

The most common way to accomplish this is through the use of UTM parameters. Simple pieces of code that get attached to the end of a web URL. The UTM data is collected and analyzed within analytics tools, like Google Analytics, to help marketers understand what is working and what is not working.

While the concept is straight forward, there are a few ‘gotchas’ that trip marketers up, resulting in messy campaign reporting. Missing or mismatched UTM tags are common and break that precious link between a campaign interaction such as clicking on an ad, to outcomes like form fills or revenue.

Join conDati’s VP of Revenue Marketing, Kelly McKeown and VP of Data Science, Iris Lieuw as they talk about campaign tracking, specifically UTM tagging and how important it is to get it right, and how to monitor, maintain and fix UTM tags.


Iris Lieuw

Kelly McKeown
Vice President, Revenue Marketing

Iris Lieuw
Vice President, Data Science





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