As ecommerce sales rocket, companies are accelerating or reevaluating their direct-to-consumer (D2C) strategies. Getting it right can reward them with both increased profitability and market share. But what does that involve? At the core is unified visibility into your customer journey from customer acquisition, orders and fulfillment data along with trusted tech and agency partnerships. This allows ecommerce leaders to easily and quickly make decisions for iterative improvements to increase sales.
Join James Kim, VP of ecommerce at MGA Entertainment (the world’s largest privately-owned toymaker), Corey Holmes, Shopify launch engineer, and Linh Ho, CMO and cofounder at conDati, for lessons learned from the recent launch of the L.O.L. Surprise! D2C website. You’ll find out:
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James Kim |
Corey Holmes |
Linh C. Ho |
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