Webinar Replay:
A Winning Strategy for eCommerce: A $10 Billion Toy Story




As ecommerce sales rocket, companies are accelerating or reevaluating their direct-to-consumer (D2C) strategies. Getting it right can reward them with both increased profitability and market share. But what does that involve? At the core is unified visibility into your customer journey from customer acquisition, orders and fulfillment data along with trusted tech and agency partnerships. This allows ecommerce leaders to easily and quickly make decisions for iterative improvements to increase sales.

Join James Kim, VP of ecommerce at MGA Entertainment (the world’s largest privately-owned toymaker), Corey Holmes, Shopify launch engineer, and Linh Ho, CMO and cofounder at conDati, for lessons learned from the recent launch of the L.O.L. Surprise! D2C website. You’ll find out:

  • How to identify what should be outsourced and choosing the right partners
  • The challenges and opportunities of disparate platform data across Shopify and ad platforms like Facebook, Google and more
  • The importance of end-to-end customer journey analytics for decision making and the power in using AI
james-kim corey-holmes


James Kim
VP of ecommerce
MGA Entertainment

Corey Holmes
Launch Engineer

Linh C. Ho
Founder & CMO





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