Webinar Replay:
3 Things to Learn From the San Francisco 49ers CMO: A Playbook for Data-Driven Marketers


How are marketers different today compared to just a few years ago? With the advent of technology like AI, machine learning and data science, the necessity of data governance and the need for refined skillsets to stay relevant, marketers need to constantly redefine “data-driven marketing.” And who better to share this playbook than the CMO of the NFC champion San Francisco 49ers Alex Chang.

Join Alex and conDati CMO and cofounder Linh Ho for a frank discussion of the changing face of data-driven marketing. You’ll find out about:

  • The evolving role of the CMO
  • How AI, machine learning and data science are applied in marketing and football
  • Key elements to consider to stay relevant as modern marketers
alex-chang-49ers-cmo LinhHo
Alex Chang
San Francisco 49ers
Linh C. Ho
COO and Co-founder


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