Successful relationships between agencies and their clients require transparency, trust, credibility and accountability. To stay competitive, agencies need to up their analytics game to outperform the competition, prove their worth and retain clients. Clear box analytics that visibly and quickly guide decision making and show ROI are becoming table stakes. But what does that really mean, and what does the future hold?
Join a panel of data-driven marketing leaders from Prove Agency, Party City and conDati for a look at the role of analytics in brand-agency relationships, now and in the future. You’ll find out:
- How analytics are driving brand-agency accountability
- How prescriptive analytics are transforming agency productivity
- How data-driven conversations generate new business
