Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?
It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.
conDati Senior Director of Revenue Marketing, Kelly McKeown and Search Discovery’s Senior Director, John Lovett, discuss how to use AI and ML to drive pipeline and revenue growth.
Vice President, Revenue Marketing
Senior Director Marketing