As companies attempt to deal with the prevalence and growth of data, new technologies such as Artificial Intelligence (AI) and Machine Learning (ML) can help interpret the steady stream of incoming customer information. Brands that are up for the data gathering challenge will quickly build a competitive advantage. Businesses that can’t or won’t face it, will fall behind. One of the keys to survival is digital maturity.
How do marketers, and digital agencies, figure out where they stand and set themselves on the right path in their digital transformation journey? This whitepaper will guide you through the challenges facing marketers today, as well as offering a few solutions to improve digital maturity so you can get the most out of your digital campaign spend.
In this whitepaper you will learn about:
- The digital marketing landscape and it’s challenges
- Uncovering digital marketing blindspots
- The 5 Levels of Digital Marketing Maturity
- Identifying where you are today and what it takes to progress