Online marketing for e-commerce continues to change at an ever-faster pace, with new levels of consumer expectation for product selection, delivery speed, and ultimate satisfaction. Today's marketers have to deploy a range of real-time digital marketing platforms and tools to attract, service, and retain customers. That means your marketing campaigns will include more and more digital programs, and your decisions to continue, enhance or terminate them must be data-driven.
How can marketers tackle these fast-moving changes, increase ROI and reduce budget waste? This whitepaper shows how businesses are finding success with data science as a service solutions that harness the power of their own marketing campaign performance data to better understand results, predict future performance and help focus optimization efforts.
In this whitepaper you will learn about:
- Marketing leaders expanded responsibility and accountability
- Making sense of martech and data complexity
- The important role of data science to improve digital marketing performance
- The steps marketing leaders can take