UTM codes are incredibly useful and important for marketers. They are used to connect campaign platforms (ads, emails, social, offline QR codes) with Google Analytics metrics (sessions, pages, goals, conversions, revenue). If you don't get this right, you lose the link between an ad event and conversions in Google Analytics. Visits and conversions end up getting attributed to "direct" or "other" sources and precious insights are lost.
This is a huge problem for digital marketing analytics. Unfortunately, it is common to see mismatches between ad platforms and Google Analytics and fixing issues manually is a nightmare. conDati wants to help.
A free report, including a summary of all Facebook UTM tagging issues (missing and mismatched tags) with details on your top 5 issues.
+ 2 BONUS REPORTS
conDati can do that for you! Purchase our Facebook TagFix subscription for only $50/month and we will scan and fix your Facebook UTM tags once a month.
Avoid dirty data impacting your campaign analysis by regularly scanning your Facebook tracking links. With correctly set up UTM parameters you can:
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